Reaching The C-Class Audience On Your Website

When your product or service has to be vetted by a C-class audience (the “C” stands for Chief), such as a manager, director, VP, or CEO, before procurement is allowed, your website’s content must cater to several audiences. The audiences are the people in the organization that will use or benefit in some way directly from your offer, their managers, and their manager’s boss.

Cheap web hosting plans are not necessarily bad. The only criterion for a “good” web hosting package is that it fits your organization’s web hosting needs. And what should those needs be? Cost is certainly a valid concern, especially if you’re not getting what you need. In that case, any cost is too much. Here are a few critical things to consider.

For WordPress website owners, the frequent system updates are opportunities for something to go wrong. The same is true when it comes time to enhance some aspect of the website visually or through code. In these situations, performing changes on a clone of the website first lets you confront problems in a test environment. This clone is called the staging website. Once any issues are resolved, you can then repeat that success on the live website.

Different audiences expect different approaches regarding the tone of written web copy. A children’s museum might use exciting language (“Check out this rock, it’s over 2 billion years old!”) to take the tedium out of technical subjects, while a website about a muscle stimulation machine for physical therapy might take a more formal tone.