This video provides a quick overview of the workflow map I use to guide my support desk tasks at FlexTech Media. I only cover the critical path in this video, and not some of the other paths  you can clearly see in the screenshot of my map, which you can also download by right-clicking on…

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“I looked into creating a secure, searchable PDF file archive for your researchers,” I said sitting across from my expectant client. It was the winter of 2013 and my client had paid me well to evaluate the landscape of options. “The other options come in at around $8,000.00 if they are a dime. This plug-in is from a company called SearchWP, and it will work within your current website after some configuration. It runs about $80.00 a year.”

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Nothing should be sexier to a technology marketer than well produced end-user documentation. Found within such reference materials are clear examples that show value being delivered in a very concrete manner, though the context of the value is not the same as you might require to reach the niche audience in question through a marketing channel.

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For most organizations, having their content labeled as “hype” by their audience is not a good thing. The damage such perceptions can do to brand credibility follow the content everywhere, making it difficult to regain hard-won market traction.

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Software as a Service (SaaS) is a business model that delivers software technology access on a subscription basis (usually). An example is wordpress.com. The idea is that such a model relieves clients of various technical responsibilities, including keeping software updated and hardened against cyber attacks.

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Modern prefab themes are actually little “DIY” web builders in and of themselves, and that’s a big problem at many levels when it comes to using them for creating websites with specialized capabilities. It is so problematic that most web professionals will opt to build their own theme rather than charging the client for all the hours spent “fixing” code that wasn’t broken until the cheap prefab theme used to supply the site’s design broke it.

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