Speaker Introduction Video

I have an amazing client in John Ellsworth of Success Strategies, INC. A few months back he asked if we could create a narrated video that would be played before he took the stage at public speaking engagements. We decided to create a biographical summary that builds connection and credibility. The result is this short…

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How To Survive A Website Redesign

All commercial web designs eventually go stale. In my experience, this unavoidable milestone arrives about five years into the website’s life. The expense of getting an updated design can be a source of genuine concern, not to mention the stress of going through the redesign process. If your original designer has moved on, you have…

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The Message of Images

The same image can impact ten people in ten different ways, with varying degrees of effect. This is why creative professionals ask a lot of questions they hope will help them access the same headspace as their clients. And while some web projects might have a budget for professional photography, the vast majority of clients…

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A New Website For VEAC

The new Visalia Emergency Aid Council (VEAC) website is live, giving the organization an updated design built on the SquareSpace Content Management System (CMS). User Guides and training are part of the package, so that VEAC staff can maintain the content without relying on a web designer.

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Web Design And The Idea Of Simplicity

Simplicity is relative to a person’s understanding of a thing or process. What one person finds complicated, someone else with more knowledge will find less so. By the end of 2010, content management systems (CMS) like Drupal, Joomla, and WordPress pushed web design even further into user interface design territory. The idea of a “simple…

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WordPress Update Disaster

When an update to your WordPress website breaks the website, who pays to get it fixed? A WordPress website must be continuously updated and tested throughout its lifetime to remain stable and secure. It is a basic cost of ownership issue no public-facing software system can avoid. And yet, there are business WordPress websites that…

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LastPass Remembers For You

LastPass lets you securely store login credentials (among other things) and then recall them as you are logging in. The service runs as a browser extension on desktop machines or as an app on mobile devices. I’ve been using it since 2013 and could not imagine my digital life without it. No, I’m not getting…

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Building For Maximum CMS Usability

I build websites on popular content management systems (CMS) because my clients need the ability to update content themselves. As I’m designing a website, I’m thinking about what it will take to train a non-technical person to update content in various pages, headers, and footers. The selected platform plays an important role in how well…

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