Midcaldredge.com Launched
Recently I launched https://midcaldredge.com as a re-design and re-branding with the help of Cecil Lopez at Red Chair Marketing. Working with a graphic designer of Cecil’s caliber allowed me to improve the existing website’s overall design. I coded in some advanced mobile behavior, as well as creating the ability for the “Get A Quote” form…
Read MoreBefore You Hire A Programmer To Work On Your Website
I’ve been hiring and working with programmers since 2001. Whether building a custom app or a website, certain principles must be recognized and adhered to or the results will be problematic at best, and needlessly expensive at worst. Here are the top five things you need to consider when hiring a programmer in these situations.…
Read MoreHow A Simple Approach To Problem Solving Changed My Entire View Of Business
About a 1.5 million years ago in tech time, aka the ’90’s, I was in charge of global internal tech support for a company now called DaVita Healthcare. It was my third such stint as a tech support implementer in my 20’s. Each facility had its own Local Area Network (LAN) with PC’s and print servers, and lots of opportunity for things to go wrong. There was no internet-based networking, so to access each facility’s LAN we had to use a dial-up modem. Pushing updates to the computers in these facilities was difficult. It would have been absolute mayhem except for something my boss at the time taught me: The Price-Waterhouse Problem Resolution Protocycle (PWPRP).
Read MoreWhen To Bring An SEO Expert Into Your New Web Design Project
Search Engine Optimization (SEO) is a type of marketing focused on helping search engines better understand what it is you do and how you’re different based on the content and behavior of your website. At it’s most basic, SEO focuses on creating content that drives value and serves search results from a set of key…
Read MoreHow To Make A Custom Website Expensive To Maintain
I’ve been building websites since 2002. As WordPress and other platforms have evolved, many businesses take their websites into the “Application Design” realm. These are websites where WordPress (or some other platform) is the starting point for programmers to implement custom code that transforms the website into a web application specific to particular business needs.…
Read MoreSuccess Strategies Website Offers Subscriptions for Dairy Farmers
Over the past few months I’ve been working with John Ellsworth of Success-Strategies.com to implement a subscription platform for monetizing access to a spreadsheet-based financial tool. The tool itself is called Dairy Cash Flow Analysis, and presents as a detailed, well-formatted spreadsheet for determining dairy farm financial health. This in turn helps dairy owners modify their spending based on what the analysis reveals.
Read MoreSparechange.systems
Sparechange.systems is a custom designed website built for blogging and e-commerce. The website’s product offering are PDF downloads that contain financial guidance content. The brainchild of John and Judy Ellsworth, this website divides its content across three major categories of time, money, and energy.
The design came out of numerous conversations and ideas I had while consulting with the Ellsworths, and it was clear they wanted a fiscally conservative look with a modern edge.
Read MoreAnimated Logo Lessons Learned
Recently I accepted a request from my client to animate her logo. You can see the result at the website https://minddivers.com. This is a WordPress website built with the Divi theme by someone else. My role is to maintain and improve it. Here are a few of the challenges I faced and how I solved them, from creation to display.
Read MoreBest WordPress Web Hosting Experiences
Many web hosting companies have innovated over the past few years in order to offer their customers a great technological and customer service experience. But even more have not put in such efforts, choosing instead to outsource overseas customer-facing aspects such as tech support. Here I’ll list out what I consider to be the best web hosting companies based on my direct experience. They are in no particular order. All are fantastic.
Read More