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Purified Water And Ice

Build Type: RapidRollout

This Hanford, California based water shop specializes in selling water purified through a proprietary 13-step process. This website’s entire build was predicated on first understanding all their printed marketing material, their processes, and how their audience normally finds them.

I provided several layers of consulting and production services on this one:

  • Evaluate all marketing material to derive a content plan.
  • Create unique modifications to an existing theme.
  • Create coupon redemption tracker with a mobile component.
  • Create in-page graphics and other content assistance.
Work performed as MJ Penner Consulting