is a custom designed website built for blogging and e-commerce. The website’s product offering are PDF downloads that contain financial guidance content. The brainchild of John and Judy Ellsworth, this website divides its content across three major categories of time, money, and energy.

The design came out of numerous conversations and ideas I had while consulting with the Ellsworths, and it was clear they wanted a fiscally conservative look with a modern edge.

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