Midcaldredge.com Launched

Recently I launched https://midcaldredge.com as a re-design and re-branding with the help of Cecil Lopez at Red Chair Marketing. Working with a graphic designer of Cecil’s caliber allowed me to improve the existing website’s overall design. I coded in some advanced mobile behavior, as well as creating the ability for the “Get A Quote” form…

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Before You Hire A Programmer To Work On Your Website

I’ve been hiring and working with programmers since 2001. Whether building a custom app or a website, certain principles must be recognized and adhered to or the results will be problematic at best, and needlessly expensive at worst. Here are the top five things you need to consider when hiring a programmer in these situations.…

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How A Simple Approach To Problem Solving Changed My Entire View Of Business

About a 1.5 million years ago in tech time, aka the ’90’s, I was in charge of global internal tech support for a company now called DaVita Healthcare. It was my third such stint as a tech support implementer in my 20’s. Each facility had its own Local Area Network (LAN) with PC’s and print servers, and lots of opportunity for things to go wrong. There was no internet-based networking, so to access each facility’s LAN we had to use a dial-up modem. Pushing updates to the computers in these facilities was difficult. It would have been absolute mayhem except for something my boss at the time taught me: The Price-Waterhouse Problem Resolution Protocycle (PWPRP).

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When To Bring An SEO Expert Into Your New Web Design Project

Search Engine Optimization (SEO) is a type of marketing focused on helping search engines better understand what it is you do and how you’re different based on the content and behavior of your website. At it’s most basic, SEO focuses on creating content that drives value and serves search results from a set of key…

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How To Make A Custom Website Expensive To Maintain

I’ve been building websites since 2002. As WordPress and other platforms have evolved, many businesses take their websites into the “Application Design” realm. These are websites where WordPress (or some other platform) is the starting point for programmers to implement custom code that transforms the website into a web application specific to particular business needs.…

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What Does Good Customer Service Look Like?

Most people know lousy customer service when they encounter it. In the world of website ownership, where you are largely at the mercy of technologists such as web developers and web hosting providers, the question of good customer service becomes as important as the technology used. In fact, it should be the number one question…

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