These tips have helped me in my own business writing on the web, and I hope they help you too!

Not all graphic designers are great at creating logos. So, while I may be good at designing for a website or creating technical diagrams for a white paper, that doesn’t translate at all into being a solid logo designer. For that I defer to other colleagues. It really is a business art form unto itself.

TablePress is a WordPress plugin that makes it easy to create attractive, responsive tables. If you’ve ever created an HTML table with code or used WordPress’ native Table Block tool, you’ve encountered the monster first hand. It’s not that easy to get exactly what you want with a table unless your needs are rather generic. More than that, and you are into web designer territory.

It’s hard to imagine the benefits of monitoring traffic on your website until you actually start doing it. The charts, graphs, data tables, and more are all too detailed for a treatment in this article. If you want to learn more about what a web analytics package can do, Google Analytics is a great place to start. There are tutorials and examples to make getting started and becoming an expert as easy as possible.

Complexity happens. It sounds like a t-shirt, but it’s true. Well organized websites are often reinforced by intuitive navigation. They are perceived as less complicated than websites that have lots of confusing navigation options to reach content tucked away in the backwaters of the user interface.

by Michael Penner, Owner, FlexTech Media What is the average time we have to capture someone’s attention on a website? A quick internet search shows you have between 7 and 20 seconds to get someone interested once they arrive. Regardless of a few seconds, it’s simply not that long. If the website hasn’t been optimized…

I have an amazing client in John Ellsworth of Success Strategies, INC. A few months back he asked if we could create a narrated video that would be played before he took the stage at public speaking engagements. We decided to create a biographical summary that builds connection and credibility. The result is this short…

All commercial web designs eventually go stale. In my experience, this unavoidable milestone arrives about five years into the website’s life. The expense of getting an updated design can be a source of genuine concern, not to mention the stress of going through the redesign process. If your original designer has moved on, you have…

The same image can impact ten people in ten different ways, with varying degrees of effect. This is why creative professionals ask a lot of questions they hope will help them access the same headspace as their clients. And while some web projects might have a budget for professional photography, the vast majority of clients…